According to the National Restaurant Association’s 2015 Restaurant Industry Forecast:
Technology is a rapidly evolving trend for 2015, roughly one-quarter of consumers say technology options are important features that factor into their decision to choose a restaurant.
This is up from the nearly one-fifth the prior year that said the same, underscoring that technology quickly is becoming an expectation rather than a novelty when dining out.
Consumers – especially younger generations – have come to expect certain connectivity attached to their dining experiences, be it the ability to order restaurant delivery with a smartphone app, access wi-fi in their favorite coffee shop, or review menus and make reservations online,” said Hudson Riehle, the NRA’s senior vice president of research.
Another developing trend for 2015 is related to how today’s consumers tend to make lifestyle choices in a “big picture” kind of way and apply those preferences to a wide range of situations – including dining out. As Americans lead ever-busier lives with little leisure time, they want and expect menu options that allow them to adhere to their chosen life philosophies.
As restaurants have become part of our daily lives, consumers want to stay consistent in their purchases across broad spending categories,” said Annika Stensson, the NRA’s senior manager of research communications. “Food choices very much fit into that pattern.
In addition, consumers are showing increasing interest in local sourcing, and more restaurateurs are taking notice. More than eight in 10 tableservice operators say their guests are more interested in locally sourced items this year, compared with seven in 10 who said the same a year earlier. And, 69 percent of consumers say they are more likely to visit a restaurant that offers locally produced food items. That’s up 5 percentage points from what consumers said a year earlier.
But Here’s the Kicker:
What is Technology?
Technology (from Greek τέχνη, techne, “art, skill, cunning of hand”; and -λογία, -logia is the collection of techniques, methods or processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation. Technology can be the knowledge of techniques, processes, etc. or it can be embedded in machines, computers, devices and factories, which can be operated by individuals without detailed knowledge of the workings of such things.